•Establishing standards and criteria for the accreditation of pharmacy programs and continuing education providers

•Promoting continuous quality improvement within its accredited groups and itself

• Accrediting pharmacy education providers and programs

• Reporting publicly on its activities

• Encouraging innovation in pharmacy education

• Emphasizing learning outcomes in pharmacy education

•Consulting and assisting in the development and advancement of quality pharmacy education, including the conduct of accreditation research

•Gathering and analyzing information and ideas from multiple sources and viewpoints and requesting and responding to feedback from its various constituencies as the basis for wise policy development and decision-making

•Managing its resources responsibly